Budgets during the 2025 holidays were tight for a lot of people. So instead of making a typical “everything is perfect and magical” holiday commercial, we leaned in to what Lowe’s is known for: helping.

Each of our spots acknowledged customers’ challenges, and showed them how to make their holidays amazing on any budget with Lowe’s.

Speaking of budgets, the approach worked. It was credited with driving 57% of 2025 Holiday sales, helping Lowe's lead the category in top-line growth with +10.9% YoY and $20.6B in Q4 revenue.