Lowe’s
We Help. You Summer.

Making the summer you’ve been dreaming of.

For some reason, when summer hits, every home improvement store puts out the same commercial: cue montage of manly guys doing manly things, like sawing wood and mowing grass. Logo.

Not only is this format boring and generic, that’s not what all Millennials’ lives look like—or what makes summer great. So instead, we decided to tell more unique stories that highlight why we’re taking on these projects in the first place. You know, the whole ‘enjoying life’ part.

Films

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K-Y | GA-Y

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