Oreo
Pride Ally Pack
A sweet way to tell the people you love how much you love them.
Pinkwashing has been a problem for a while, especially during Pride. So this year, instead of making a feel-good film to be shared, we created a pack that invites action from allies. Each pack was designed to be given to your LGBTQ+ loved one, with a space to write your own note of support.
Pack
Every quote on the pack was written by a different person, about someone in the LGBTQ+ community they love. We used special packaging material that was easy to write on and wouldn’t smear.
Social
Then we got one of the world’s most famous allies to spread the word.
Reaction
People loved them.
