OREO x POkémon
To celebrate Pokémon’s 25th anniversary
we made an entire campaign out of OREO cookies.
To launch, we created a film featuring an all-new Pokemon Trainer capturing her first Pikachu.
Each frame was hand-drawn and then converted into OREO Cookies.
We also created a Billboard out of 8,300 3D-printed, realistic OREOS.
We also created 16 Pokemon embossments. But we made some cookies rarer than others, with Mew being extremely rare.
It became the first-ever cookie rarity scheme.
To say people lost their minds… is putting it lightly.
People resold the cookies for thousands of dollars on eBay.
Our cookies became a Jeopardy question.
Stephen Colbert even made an animated music video about them.