OREO x SUPER MARIO
With the Super Mario movie coming out, we made the most playful cookie even more playful
by turning it into a new Super Mario game.
We launched by creating a new Mario level out of cookies and milk—which also played the Mario theme song.
Fans watched it 2M+ times in 24 hours.
We released a special edition pack.
Each cookie had one of sixteen special embossments, featuring heroes, bad guys, and power-ups.
The pack also invited fans to play a new Super Mario game, using their cookies. A QR code gave them the rules.
As fans played, an online tracker showed them how close they were to defeating Bowser.
Once enough fans played, our tracker defeated Bowser by dunking him into a glass of milk.
To celebrate Bowser’s defeat and Princess Peach’s return, we surprised fans who played with special edition Princess Peach cookies.