OREO
Super Mario
A Super Mario game, made out of super cookies.
What do you do when the world’s most playful cookie collaborates with the world’s most popular video game characters? After you get done squealing with excitement, you create an all new way to play with both.
Film
We launched by creating a unique Mario level featuring our new cookies bouncing against glasses of milk, which recreated the iconic Mario theme song and invited fans to play our new game.
This was the first time Nintendo had allowed the song to be officially recreated by an outside company. Fans watched it 2M+ times in 24 hours.
Game
Our special edition packs invited fans to play a new Super Mario game, and taught them how.
As fans played and posted, cookies were added to a dunk machine on our site. The more cookies were added, the closer Bowser got to being dunked in milk.
Once enough fans played Bowser was dunked, defeating him and paying homage to the original Super Mario game.
Peach Returns
With Bowser defeated, Princess Peach returned and celebrated by gifting our fans with special Princess Peach cookies!
Case Study
Cookies & Pack
Each cookie had one of sixteen special embossments, featuring heroes, bad guys, and power-ups.