Why is Barnes & Noble the best place to shop for someone? Because our booksellers the love books, stories, and toys they're selling and know them inside and out. Which means they won't just help you find a good gift, they'll help you find the perfect one. We brought this idea to life in a series of fast-paced, 15-second films.
barnes & noble : brand work
No matter who you are or what you find fascinating, Barnes & Noble has something you’ll love. So we created two pieces of film to remind people of the wonder they can find inside a Barnes & Noble.
rid-x: the thing
If you don't use Rid-X to keep your septic tank working smoothly, septic disaster can strike without warning. And that's a horror show.
the thing - agency cut
When K-Y came out with True Feel, a silicone lube that services the gay male community, they wanted to do something big. Something that celebrated that community. So we launched the True Feel during NYC Pride Week and rebranded K-Y as GA-Y. We also created a confetti-shooting space float, OOH manhole covers, and a bunch of other really cool things.
KIND wanted more people to try their tasty snacks, but they wanted to do it in a way that stayed true to the company's ethos of kindness. So we created #kindawesome. What's that? Great question! It's a fancy schmancy digital program that lets you recognize other people's kindness by sending them a KIND snack. Try it for yourself www.howkindofyou.com
fiber one: momigus
Fiber One Chewy Bars taste good and are a healthier option for a kid's snack. Which is great, because now parents can give their kids something healthy-ish to eat without turning into the bad guy.
We made two versions: a subtitled version for Facebook and a dubbed version for television.
lysol: ailing objects
During cold and flu season, you aren't the only one that gets sick. The stuff you touch around your home can get sick too. And then your sick stuff gets other family members sick, and they get other people sick until everyone is gross and sick and miserable. Unless you use Lysol on your stuff to keep it healthy. Then you're fine.
sierra club: coal will say anything
Coal companies go to absurd lengths and spend millions of dollars to convince people that coal is totally safe and not at all terrible for you in literally every way. So to show the absurdity of these claims, we just dialed them up a little bit before peeling back the curtain.